Altogether, these 4 gadgets would usually run you $73, however you possibly can rating this limited-edition package for simply $55. That's $18 again in your pocket. (We love deal, are you able to inform?) But better of all, $5 from every package might be donated to the National Asian Pacific American Women's Forum (NAPAWF), a company that "empowers AAPI women and girls to participate in critical decisions that affect their lives, families, and communities," based on a press launch.
It's been a particularly powerful yr for the AAPI neighborhood, rife with a staggering improve in anti-Asian hate crimes incited by the pandemic's bodily origins. But we're, in some methods, stronger than ever — with many outstanding members of our neighborhood (I see you, Sandra Oh) making their voices heard and banding collectively to carry these points to gentle.
"I met with Sung Yeon from NAPAWF in 2021 and felt so humbled by all of the extremely impactful work she is main for AAPI ladies," Cocokind founder Priscilla Tsai tells Allure. The stars aligned when it comes to timing as a result of Tsai was in talks with Amy Liu, founding father of Tower 28, to carry a Lunar New Year collaboration to life. "[Amy and I] felt so compelled to use our joint platforms to be vocal for the AAPI community, especially as we approach the one-year anniversary of the Atlanta spa shootings," Tsai says. While Lunar New Year is a time of pleasure and celebration, it is clear that it may additionally coexist as a chance to unfold consciousness and hope for a brighter future.
"One of the best parts of working in the beauty industry is meeting other like-minded founders, and Priscilla is no exception," Tower 28 founder Amy Liu tells us whereas sharing her appreciation of the private platform that Tower 28 has afforded her. "Culturally I was raised to blend in and not stand up — but now that anti-Asian sentiment in America is at an all-time high, it's imperative we stand together and use the influence we have, no matter how small."
Liu's phrases could not ring more true, and that is exactly why the 2 powerhouse manufacturers determined to host a webinar with NAPAWF and Olivia Munn, actress and outspoken AAPI advocate, devoted to educating creators on how they'll make the most of their platforms for actual change. "It's never been more important to support the AAPI community, with widespread reports of discrimination and racial attacks against the Asian community that are not getting the attention they warrant," Munn says in a press release to Allure. "As a proud Asian American, I hope this campaign brings awareness to the issues the AAPI community faces every day and creates conversation." Cheers to historical past (previous and current) not being erased.