A technical challenge impacted serving of advertisements on YouTube stock between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The challenge has been resolved and Google’s advert supply programs are actually working as supposed, Google mentioned.
Here is the official assertion from Google:
“Our team uncovered a temporary technical issue that affected serving on YouTube inventory between January 18 and January 21 for a subset of Discovery campaigns and a small portion of Performance Max campaigns. We have resolved the issue and everything is now working as intended.”
Why we care. Advertisers utilizing Discovery and/or Performance Max campaigns ought to make notice of those dates, as the problem might have affected their advertisements and, by extension, related KPIs. As with any bug that impacts reporting or campaigns, stakeholders must also learn.
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