SYDNEY (Reuters) - Alphabet (NASDAQ:) Inc's Google dominates Australia's internet advertising market to the purpose of harming publishers, advertisers and shoppers, the nation's antitrust regulator mentioned, calling for brand spanking new guidelines to cease "anti-competitive self-preferencing".
A report by the Australian Competition and Consumer Commission (ACCC), revealed on Tuesday, mentioned greater than 90% of clicks on ads traded by means of the Australian "ad tech" provide chain handed by means of at the very least one Google service in 2020.
"Google has used its vertically integrated position to operate its ad tech services in a way that has, over time, led to a less competitive ad tech industry," ACCC Chair Rod Sims mentioned in a press release, launched alongside the report.
"This conduct has helped Google to establish and entrench its dominant position in the ad tech supply chain. We recommend rules be considered to manage conflicts of interest, prevent anti-competitive self-preferencing, and ensure rival ad tech providers can compete on their merits."
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