Porsche set a whole lot of gross sales data in 2021. But probably the most important of the bunch comes as an indication of the occasions – its new electrical automotive outsold the automotive you consider if you hear the title Porsche.
The world auto trade had a tough 2021. A world-wide microchip scarcity left automakers unable to construct automobiles quick sufficient to fulfill demand. That pushed costs to document highs. The common new automotive offered for $47,077 by the top of the yr. Americans purchased fewer than 15 million automobiles when, pre-pandemic, we had purchased greater than 17 million most years.
But Porsche managed to set new data for itself, anyway. It offered greater than 300,000 automobiles world-wide and greater than 70,000 within the U.S. That second determine beat the corporate’s earlier document by greater than 14%.
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And, for the primary time, Porsche’s Taycan electrical automotive outsold its iconic 911 sports activities automotive. The firm reported greater than 41,000 Taycan gross sales world-wide, towards about 38,500 911 gross sales. Bill Nye the Science Guy in all probability helped promote a couple of.
But 911 gross sales aren’t slipping. Porsche offered extra final yr than ever earlier than. Still, extra consumers discovered their approach right into a Taycan.
Many automakers have introduced plans to maneuver to an all-electric lineup by the top of the last decade. Porsche has made clear that it received’t fairly comply with them into that. “The 911 is our icon, and we will continue to build it with combustion engines; that is very clear,” chairman Oliver Blume advised reporters final March.
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But the corporate does count on most of its gross sales to be electrical by 2030 and has pledged to make its operations carbon-neutral by that date.
This story initially ran on KBB.com.