Hayley Hashemi, 28, simply purchased her first-ever basis at Sephora. The New York City-based expertise agent barely wore make-up in pre-COVID instances, however a flood of marriage ceremony invites meant it was time to spend money on one thing to get camera-ready for all of the photographs that may undoubtedly wind up on-line. "I never wore foundation. Never," Hashemi says (except she acquired her make-up executed professionally).
The pandemic modified that. The further time at residence helped Hashemi work out which manufacturers and merchandise she appreciated. Her new, lengthier make-up routine consists of the Ilia True Skin Serum Concealer, Charlotte Tilbury highlighter, Elizabeth Arden mascara, and Benefit Cosmetics eyebrow pencils and clear forehead gel (she began getting month-to-month tints, too).
"My eyebrows are my big thing right now," Hashemi quips. She simply walked out of Sephora with a bottle of Armani Beauty's Luminous Silk Foundation, the liquid-to-powder Ilia Liquid Powder Chromatic Eye Tint, and the Youth to the People Superberry Hydrate + Glow Dream Oil.
Christina Esposito, a nanny and former hairstylist from Astoria, Queens, discovered methods to boost her eyes final 12 months as a result of it is the one a part of her face seen in a masks. Concealer and mascara had been staples, however she now wears eyeliner (on her higher and decrease lash traces) and eye shadow, too.
Esposito, 39, plans to stay with the brand new additions and even applies make-up if she's residence ("I have to do it up for myself," she says). She purchased a Sephora Collection eyeliner however says Nars is her go-to for make-up.
Hashemi and Esposito are a couple of of the numerous who picked up new magnificence habits (and loads of merchandise) over the past two years. Skin-care gross sales soared whereas thousands and thousands quarantined and social-distanced, however a return to social gatherings, places of work, occasions, and events has given many a motive to need to put on make-up once more.
According to The NPD Group, U.S. status make-up gross sales between April and June had been $1.7 billion, a 71 p.c enhance from the identical interval in 2020. Compared to pre-pandemic instances, most likely a extra correct indicator, gross sales for U.S. status magnificence merchandise general (inclusive of skincare, make-up, perfume, and hair) from April to June of 2020 had been six p.c increased than the identical interval in 2019.
